Thursday, January 29, 2015

Social Issue Ad Campaign Examples

This ad is to show that we need to conserve our trees and stop deforestation because the air is created by these trees and plants that are being cut down everyday. The way this ad was shot is very eye catching because its a very wide range shot and captures a lot of objects while most are more up close and only show 1 object. It's a very creative photograph the way that the trees look like lungs and the fact that there are many trees missing in the one symbolizing that we will run out of air to breath. I feel very strongly about environmental issues.
This is a texting and driving ad. I like how the photo was shot because it's frozen motion and it is cool how the "blood" was being captured coming out of the phone symbolizing how texting and driving can end your life. This photo is very creative because she is not shown behind the wheel and was created a different way then suspected. I think it's important to advertise texting and driving because a lot of teens and even adults will do this not realizing it's deadly. 
This picture advertises how sexual predators are in your child's smartphone. The way this picture was made is very cool the way the hand was photoshopped in her pants and also has her phone. It is very creative and eye catching. Although I can't really relate to the ad, it is very creative. 


Friday, January 23, 2015

Ad Analysis


TA: Teens/ adults that can drive
USP: The breaks and the car are not in the ad and its is described as a person. 
Theme: Humor
Slogan: 125 years of innovation
Text: Shortens your reaction time. Break Assist PLUS. 
TA: Environmental people
USP: focuses on human life being effected
Theme: Eye opening
Slogan: Save our planet/ Stop global warning
Text: Don't let this be our future
TA: volunteers for charities 
USP: shows the idea of liking pages on facebook or twitter 
Theme: Sympathy 
Slogan: As a volunteer save a life 
Text: Liking isn't helping 
TA: drivers
USP: shows the different sides of children in the car and children outside the car involved in the accident. 
Theme: Eye opening
Slogan: Think of both sides
Text: The number of car accident involving children increase during school holidays. Please be careful!