TA: Teens/ adults that can drive
USP: The breaks and the car are not in the ad and its is described as a person.
Theme: Humor
Slogan: 125 years of innovation
Text: Shortens your reaction time. Break Assist PLUS.
TA: Environmental people
USP: focuses on human life being effected
Theme: Eye opening
Slogan: Save our planet/ Stop global warning
Text: Don't let this be our future
TA: volunteers for charities
USP: shows the idea of liking pages on facebook or twitter
Theme: Sympathy
Slogan: As a volunteer save a life
Text: Liking isn't helping
TA: drivers
USP: shows the different sides of children in the car and children outside the car involved in the accident.
Theme: Eye opening
Slogan: Think of both sides
Text: The number of car accident involving children increase during school holidays. Please be careful!
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