My social issue is a anti technology ad, not necessarily to not use technology, but more of directed towards teens that over use their phones and are missing the real world around them. I chose this issue because teens, including myself, can feel too attached to their phones and almost like it's impossible to get off them sometimes. I hope my ad results in teens spending less time on their phones and having more real life experiences. My slogan is "don't get too attached", stating the obvious, and the tagline for my poster was "Apples next product" which describes the apple symbol on the teens forehead. By this it shows that teens are consuming too much media. The tagline for my billboard is "Put It Down" which I chose to explain the photo and also to hint at the overconsumption of media. What's unique about my poster is that there is no actual technology in the photo and you have to read the text and process the picture for a moment that it is an anti technology ad. Even though there is a phone in my billboard, the phone is not to be the main focus but it is unique with the use of vines to show attachment. I am very happy with the results for my ad, even though I changed some of my ideas and had to work with some of the cropping, it was cool to make something like this. Some tips I would give to someone that was also doing the assignment is to take your time doing it and really make every aspect as perfect as you can make it. The most challenging thing for me was cropping the billboard because I did not think I would like the picture being cropped since there were more things going on. However, I ended up liking the cropped photo more that the original. I thought I did well on using all the things we have learned in photoshop this year and even in photo one.
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