Maddies Blog

Wednesday, March 25, 2015

Questions About Art

A work of art is something that is creative that has meaning to the artist or is appealing to the eye. An artwork provides satisfaction to the maker and should leave the viewer curious about the piece of art such as what is means. People make art to express feeling, emotions, and to tell a story. One can encounter art anywhere and anytime of the day. The role of the artist is to attract the viewers and catch peoples attention.

Wednesday, March 11, 2015

Moma

Dada was an art movement around 1915 that was anti-war and it came into existence because of the brutality of world war 1. A pioneer of dadaism was marcel duchamp that created readymades; objects that already existed and he would call them art. They change your expectations of art because the readymades make you realize that everyday object can be considered art.

Marcel Duchamps Bicycle wheel

Dada artists embraced chance, accident, and improvisation. They took this approach to critique the systems that shaped society.

Max Ernst The Hat Makes The Man

Dadaists believed that the value of art lay not in the work produced, but in the act of making and collaborating with others to create new visions of the world.

Dadaist used puns and word play, literature and poetry, and turned letters and words into abstract forms so it was illegible.

Tuesday, February 17, 2015

Social Issue PSA

My social issue is a anti technology ad, not necessarily to not use technology, but more of directed towards teens that over use their phones and are missing the real world around them. I chose this issue because teens, including myself, can feel too attached to their phones and almost like it's impossible to get off them sometimes. I hope my ad results in teens spending less time on their phones and having more real life experiences. My slogan is "don't get too attached", stating the obvious, and the tagline for my poster was "Apples next product" which describes the apple symbol on the teens forehead. By this it shows that teens are consuming too much media. The tagline for my billboard is "Put It Down" which I chose to explain the photo and also to hint at the overconsumption of media. What's unique about my poster is that there is no actual technology in the photo and you have to read the text and process the picture for a moment that it is an anti technology ad. Even though there is a phone in my billboard, the phone is not to be the main focus but it is unique with the use of vines to show attachment. I am very happy with the results for my ad, even though I changed some of my ideas and had to work with some of the cropping, it was cool to make something like this. Some tips I would give to someone that was also doing the assignment is to take your time doing it and really make every aspect as perfect as you can make it. The most challenging thing for me was cropping the billboard because I did not think I would like the picture being cropped since there were more things going on. However, I ended up liking the cropped photo more that the original. I thought I did well on using all the things we have learned in photoshop this year and even in photo one.

Tuesday, February 3, 2015

advertising shooting assignment

The social issue I am doing my ad on is a anti technology ad. I feel like this is a really interesting shooting assignment because of the wide range of different social issues and you can be personal and creative with your project. The results of my shot were pretty good, however I will be reshooting for my billboard because the idea I wanted to do did not work out and I will be doing something else.

Monday, February 2, 2015

Jab Jab Jab Right Hook

What I Learned:
-make the ad visually compelling
-make text easily visual
-dont have too much text
-have a logo
-the text should be exciting and make you want to read more
-have a good photo to show the product being showed
-have a tone
-clever story
-strong voice and use pop culture
-make the text catchy

Thursday, January 29, 2015

Social Issue Ad Campaign Examples

This ad is to show that we need to conserve our trees and stop deforestation because the air is created by these trees and plants that are being cut down everyday. The way this ad was shot is very eye catching because its a very wide range shot and captures a lot of objects while most are more up close and only show 1 object. It's a very creative photograph the way that the trees look like lungs and the fact that there are many trees missing in the one symbolizing that we will run out of air to breath. I feel very strongly about environmental issues.

This is a texting and driving ad. I like how the photo was shot because it's frozen motion and it is cool how the "blood" was being captured coming out of the phone symbolizing how texting and driving can end your life. This photo is very creative because she is not shown behind the wheel and was created a different way then suspected. I think it's important to advertise texting and driving because a lot of teens and even adults will do this not realizing it's deadly.

This picture advertises how sexual predators are in your child's smartphone. The way this picture was made is very cool the way the hand was photoshopped in her pants and also has her phone. It is very creative and eye catching. Although I can't really relate to the ad, it is very creative.