Social Issue PSA

My social issue is a anti technology ad, not necessarily to not use technology, but more of directed towards teens that over use their phones and are missing the real world around them. I chose this issue because teens, including myself, can feel too attached to their phones and almost like it's impossible to get off them sometimes. I hope my ad results in teens spending less time on their phones and having more real life experiences. My slogan is "don't get too attached", stating the obvious, and the tagline for my poster was "Apples next product" which describes the apple symbol on the teens forehead. By this it shows that teens are consuming too much media. The tagline for my billboard is "Put It Down" which I chose to explain the photo and also to hint at the overconsumption of media. What's unique about my poster is that there is no actual technology in the photo and you have to read the text and process the picture for a moment that it is an anti technology ad. Even though there is a phone in my billboard, the phone is not to be the main focus but it is unique with the use of vines to show attachment. I am very happy with the results for my ad, even though I changed some of my ideas and had to work with some of the cropping, it was cool to make something like this. Some tips I would give to someone that was also doing the assignment is to take your time doing it and really make every aspect as perfect as you can make it. The most challenging thing for me was cropping the billboard because I did not think I would like the picture being cropped since there were more things going on. However, I ended up liking the cropped photo more that the original. I thought I did well on using all the things we have learned in photoshop this year and even in photo one.  

advertising shooting assignment

The social issue I am doing my ad on is a anti technology ad. I feel like this is a really interesting shooting assignment because of the wide range of different social issues and you can be personal and creative with your project. The results of my shot were pretty good, however I will be reshooting for my billboard because the idea I wanted to do did not work out and I will be doing something else. 

Jab Jab Jab Right Hook

What I Learned:
-make the ad visually compelling
-make text easily visual
-dont have too much text
-have a logo
-the text should be exciting and make you want to read more
-have a good photo to show the product being showed
-have a tone
-clever story
-strong voice and use pop culture
-make the text catchy

Social Issue Ad Campaign Examples

This ad is to show that we need to conserve our trees and stop deforestation because the air is created by these trees and plants that are being cut down everyday. The way this ad was shot is very eye catching because its a very wide range shot and captures a lot of objects while most are more up close and only show 1 object. It's a very creative photograph the way that the trees look like lungs and the fact that there are many trees missing in the one symbolizing that we will run out of air to breath. I feel very strongly about environmental issues.

This is a texting and driving ad. I like how the photo was shot because it's frozen motion and it is cool how the "blood" was being captured coming out of the phone symbolizing how texting and driving can end your life. This photo is very creative because she is not shown behind the wheel and was created a different way then suspected. I think it's important to advertise texting and driving because a lot of teens and even adults will do this not realizing it's deadly. 

This picture advertises how sexual predators are in your child's smartphone. The way this picture was made is very cool the way the hand was photoshopped in her pants and also has her phone. It is very creative and eye catching. Although I can't really relate to the ad, it is very creative. 

Ad Analysis

TA: Teens/ adults that can drive

USP: The breaks and the car are not in the ad and its is described as a person. 

Theme: Humor

Slogan: 125 years of innovation

Text: Shortens your reaction time. Break Assist PLUS. 

TA: Environmental people

USP: focuses on human life being effected

Theme: Eye opening

Slogan: Save our planet/ Stop global warning

Text: Don't let this be our future

TA: volunteers for charities 

USP: shows the idea of liking pages on facebook or twitter 

Theme: Sympathy 

Slogan: As a volunteer save a life 

Text: Liking isn't helping 

TA: drivers

USP: shows the different sides of children in the car and children outside the car involved in the accident. 

Theme: Eye opening

Slogan: Think of both sides

Text: The number of car accident involving children increase during school holidays. Please be careful!

Social Issue Proposal

Project Proposal:

I plan to do my project on an anti technology ad. I personally want to use this topic because i feel strongly that teens and young adults are too attached to their phones. People should be concerned about this issue because teens social skills will become worse over time when they are only use to talking to people over the phone, and also they become detached from the real things around them. I can motivate people to care about this cause by over exaggerating the way technology effects us today. Organizations that are involved with this cause include Neo-Luddism or New Luddism. Facts about this topic are that the average person checks their phone 110 times a day, and teens spend over 7 and 1/2 hours a day consuming media. 

Photojournalism- Aid With Lemonade

Aid With Lemonade

By Maddie Lucas - 1 December, 2014

          On December 1^st, a dark and rainy afternoon, a few kids got together and had a lemonade stand charity event for the Humane Society. The Humane Society is the nation’s largest animal protection organization that raises money to prevent animal cruelty such as animal fighting, horse cruelty, wildlife trade, seal slaughter, and captive hunts. The society receives a lot of money by having large fundraiser events, and monthly donations. Any size donations help the organization, which is why Angelia Reff, Nicolas Reff, and Sandra Anic decided to have a lemonade stand to raise as much money as they possibly could.

“We saw that the Humane Society was celebrating its sixty years, so we thought it would be a good idea to try and raise some money somehow for the organization. Lemonade stands are very simple and easy to do, so over Thanksgiving break we set one up in my neighborhood” says Angelia Reff. They made fun and colorful signs for the stand and sold the lemonade for 50 cents. After that, the lemonade was made and then they got ready to set up.

“The only part I didn’t like was setting up the table and chairs. By that time it started to rain a little and everything was very slippery” says Nicolas Reff. Although it started to rain, the kids still ran the stand for about three hours. After a long day in the cold and rain, they brought everything back inside to count up the money they made.

Thirty dollars was raised for the Humane’s Society. Even though it doesn’t seem like a lot, any donation can help for the organization against animal cruelty. “I wasn’t looking forward to sitting in the rain, but it was a great turn out and I’m very happy with the money we raised for such a great organization”- Sandra Anic.  

Angelia Reff, a volunteer at the stand, makes fun and colorful signs to catch peoples attention when they drive past. 

By mixing sugar, water, and lemons, Sandra Anic makes the lemonade to be sold at the stand.

At a local neighborhood, the kids begin to set up the stand a little while before they start to sell the lemonade.

Right before the stand is open for business, the signs are hung up. By this time the rain started coming down. 

To help donate to the cause, Gregg Lucas buys lemonade from the stand.

Thirty five dollars was counted after three hours of sitting in the rain selling lemonade. The money was then later mailed to the Humane Society. 

 Aid With Lemonade